Email marketing
What is Email marketing?

The importance of Email marketing:
When you are running a business, there is always a desire to increase the visibility and influence of your brand which leads you to achieve excellence. There is no better way to make your marketing campaign more efficient and effective than with proven and reliable inbound email marketing channels.
Everyone uses email:
More than half of the entire planet now uses email. This huge demographic makes email an excellent channel for targeting
Everyone uses email:
Email inspires actions: Email marketing has certain characteristics that make it an important business tool for any small business. Every marketing message provides a call to action. You are asking someone to recognize your brand, sign up, visit your website and learn about your new offerings.
Mobile Email Marketing:
When you click "send", thousands of people receive this email on their mobile phones in seconds, giving you an unexpected advantage of reach in executing your marketing.
Email is the easiestway to inform your customer:
When you build a good audience you can inform them about new strategies in seconds without any cost and extra energy.
Advantages of email marketing:
Lead source and email marketing
Better brand recognition
Improve your business
You can even use your emails to get useful feedback. You will be able to know whether your customer is happy with the content you’re providing or not.

Increase traffic to your website
High ROI
How to have a successful Email marketing campaign?
Email marketing tips
- Choose your email provider
- Create a free but compelling opt-in
- Send weekly news through mail
Your subscribers want to know what they can expect from you, and the best way is to by send a weekly newsletter.
- Track your analytics
- Finally, one of the most important aspects of email marketing is tracking your results. Tracking your analytics helps you figure out what resonates with your audience.
Email marketing challenges
- Earning new subscribers can be challenging.
- Increasing email open rates isn’t easy
- Low deliverability rates will doom your campaign
- Retaining email subscribers is crucial.
- Low click-through rates can sink your campaign

Best Email marketing solutions:

Business to Consumer (B2C)
- The best way to earn new subscribers is to explain the benefits and meaningful product updates or sending special offers that aren’t available anywhere else.
- Use video content in your email.
- You can Avoid Spam words, clean up your contact list, confirm user emails and help users update their contact information to improve your email deliverability rates.
- The best way to keep your current subscribers is by sending relevant emails to the right audience
- Boost subscriber engagement.
Business to business (B2B)
- Have a good behavior with your customer
- Personalize Your Messages.
- Validate Your Emails.
- Include a Call to Action.
- Segment Your List Around Interest Levels.
- Keep Messages on Point.
- Response should be quick.

Email marketing success stories:
Converse: It is a fabric sneaker company; they are very famous because of the style they marks on customers. In his email marketing campaigns, the fulfillment of videos stood out .That makes it more attractive, easier to view, and increases brand recall. In addition, they later added storytelling in the copies of their emails, which made them more involved when reading it, they will participate more, and everything will lead to more visits to the web. In this way they are more successful in email marketing.
You can be the next email marketing success story. Knowing how important email marketing is, what it can bring to your digital business, you are slow to start defining your strategy. You can rely on the email marketing consultation and conclusions drawn from the success stories. Rankitfasters are always here to be your email marketing campaign management. Contact us if you need any help, for more tips on how to include Reels in your strategy.